•Work with EA China publishing team to identify and develop franchise brand strategy to increase brand awareness and user loyalty.
•Coordinate approval between copyrights owner and local partners.
•Define and implement marketing events including press release, E-sports, marketing campaign, social event marketing and others to increase brand popularity and product user base.
•Manage franchise co-marketing efforts with cross-industrial partners and maintain close and effective relationships with partners.
•Constantly coordinate user community management, user research and user care activities.
•Maintain and manage all product related assets, including documents, video and other resources.
Skills and qualifications:
•Minimum 2 years’ experience in marketing, product or PR in online entertainment or social products
•Strong passion for digital entertainment industry, team player with inspirational attitude and patience
•Proven experience in executing brand promotion and other marketing programs.
•Perfect presentation skill.
•Excellent communication skills in both English and Mandarin.
•Able to work under pressure and within limited time, travel required
•Solid media and user community relationship is a plus.